Wednesday, September 29, 2021

Q&A How do you make a JPEG or PNG a vector in Photoshop?

Originally Answered Jul 11, 2019

How do you make a JPEG or PNG a vector in Photoshop?

JPEG or PNG files are Pixels!

Pixels also called Raster Graphics are a digital image that is composed of tiny square or rectangular pictorial elements know as pixels. These pixel files all have fixed resolutions

Photoshop program can work with pixels files of many origins, and it has a native pixel file format .PSD, working with pixels that is Photoshop’s forte.

Vector files are made of postscript code that defines lines, and bézier curves, triangles, squares, rectangles, and other shapes and all these elements line weights or line thickness and the color of lines and the color of fills inside the many shapes. Vector files are resolution independent, you can make them scale up in size and not loose clarity of image.

These are completely separate file types Pixel and Vector.

A Vector file can be translated or converted to a Pixel file and a fixed resolution.

To go the other direction Pixel to Vector the outcome is often a very different looking image result. To make a vector file from a pixel file requires redrawing the pixel file as lines, and bézier curves, triangles, squares, rectangles, and then determining all these elements line weights or line thickness and the color of lines and the color of fills inside the many shapes. You are redrawing the original pixel image.

An application related to Photoshop called Illustrator in the hands of a practice and skilled artist can sometimes do this, however image results are going to vary when any pixel image file is reinterpreted or recreated as a vector file. Without the knowledge built from practice and training along with real world project experience a DIY or novice user of Illustrator might not get the image results they want or need when redrawing images starting from a pixel image file going to a vector image file. 

The industry demos supported by marketing materials lead the inexperienced, novice and DIY and unskilled to believe software can be used by them as an inexperienced user to achieve a "perfect" vector image copy from a pixel image. This is not so.

What is so; is that choosing to work with a professional visual communicator this need to make a vector file from a pixel file is not typically going to be done.

The professional art director, graphic designer plan the visual communication project and this results in creating the correct visual communication project deliverable. 

Wednesday, April 28, 2021

How do you install the Helvetica font on Word? Do you need to purchase the font?

Originally answered on November 28, 2016 using a different platform and site. I am updating and reposting the answer with active links.

Word & Fonts

To be clear you are not installing the font into Word. You install a font onto your computer, then programs such as Word will show the font as a choice. 

If properly installed on your computer, then you can see Helvetica as a choice in your Word menu and that installed font can also be used in other computer applications that have the capability to specify fonts. 

Lots of resources exist to learn about your computer operating system and how to add and install fonts. If you have gotten this far, try the help menu on your computer, use the Microsoft, Apple, Linux website or use google to search for how to install a font.

On a graphic design computer graphics work-station installed fonts are carefully organized and managed beyond the out of the box computer typical setup. Many advertising agency, graphic design firms and studios work have complex needs some work with a computer support business to set up and maintain the computer graphics work-station. With only a few full typeface families, having a couple hundred fonts on a typical computer the modern OS's are engineered to handle these numbers of fonts, and programs such as Word can also show the added font choices in its font menu.

Font purchase

Purchase a new computer and it will likely have its operating system installed. That operating system will have some fonts too. The new computer might include some Helvetica fonts from the Helvetica typeface family. In purchase of a new computer you agree to the licensing of the computer operating system and the licensing of any applications, fonts or typeface families when you turn on that computer and go through the set up. During the the set steps, included is end user licensing agreements or EULA. These EULA contain the information about how you can use the applications and fonts on the computer hardware you paid for. You do not own any of the computers OS, applications or fonts, you have licensed the use of these tools and resources, this licensing is detailed in each EULA.

Yes you can purchase (license for use) the Helvetica Complete Family Pack, then install this on your computer. If you choose to add Helvetica fonts or other fonts to your computer look for the Open Type version of Helvetica to purchase (license). If you don’t require all 37 styles in the Helvetica Complete Family Pack, then you can purchase just a few of the Helvetica weights to start out. Good basic choice is Helvetica Roman, Helvetica Oblique, Helvetica Bold, Helvetica Bold Oblique.

Lots of online resources exist to learn about your computer operating system and how to add and install fonts. A number of good places exist to purchase fonts and to obtain programs to manage large font collections too.

These are some url's that have font information for you to learn more.

Reputable places to license Open Type fonts used for commercial use.

fonts.com; https://www.fonts.com

Adobe; https://fonts.adobe.com/about

MyFonts; https://www.myfonts.com

Emigre; https://www.emigre.com

Font Bureau; https://store.typenetwork.com/foundry/fontbureau/fonts/

T26; https://www.t26.com

FontHaus; https://www.fonthaus.com

FontSpring; https://www.fontspring.com


Reputable places with software to organize and maintain a font library.

Extensis; https://www.extensis.com

Fontgear; https://fontgear.com


Reputable places with information about OpenType fonts.

Prepressure; https://www.prepressure.com/fonts/basics/opentype

Microsoft; https://docs.microsoft.com/en-us/typography/

Microsoft; https://docs.microsoft.com/en-us/typography/opentype/

Apple; https://support.apple.com/en-us/HT211240

Apple; https://support.apple.com/en-us/HT201749

Adobe: https://fonts.adobe.com/?locale=en-US